What is link juice and what is link building means in SEO?

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 What is Link Juice?

Link Juice is a search engine ranking factor used to describe how much value and authority a link passes from one site/page to another. This value is dependent on a number of factors, such as:

  • Linking page's authority
  • Topical relevance
  • HTTP status, and more.

Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.

What is Link Building?

Link Building is the process of acquiring hyperlinks from other websites to your website (also called Inbound and Incoming links). You can also say, Link building is a process through which the sites get juice links.

Benefits of Link Building:

  • Help in building trust
  • Improves brand visibility
  • Increases traffic to your website
  • Improve domain authority(DA) of your site
  • Exposure, and more.

You can use these link-building strategies.

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