How Important Are Backlinks For SEO

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 A site's ranking is heavily influenced by backlinks, along with content. Numerous tests have demonstrated this, and Google has repeatedly stated that links are a key trust signal for their algorithm.

Backlink profiles include both the number of links a site has and the quality of these links. Generally speaking, the website or page with more backlinks will rank higher on Google than others.

Search traffic is strongly correlated with the number of domains linking to a page.

All backlinks are not created equal

You might read the above passage and assume that you should try to get as many backlinks as possible. However, not all links are equal.

Directory links, social media links, news website links, and links from blogging platforms of low quality will not work. Several types of backlinks may even be detrimental to your business. Therefore, you must build links that Google appreciates. If you don't, you will not only waste your time but may even damage your website.

In a backlink, what should you look for?

When looking for links, you should consider many factors:

  • The Domain Authority and Domain Rating are metrics that measure a website's authority based on its backlinks. A link from a website with a high domain metrics score tends to be better than one from a site with a lower score. However, there are ways to manipulate these figures. Whenever you evaluate a website, it is always important to consider factors other than DA and DR.
  • Steady or rising organic traffic indicates that Google likes a website, sites with high domain metrics, but low traffic should be avoided.
  • Look for websites that regularly publish original content of high quality.

Think about top-tier websites such as the New York Times or the BBC. These websites meet all the criteria above. Every day, they publish new content and have high domain metrics.

What is the most effective way to build quality backlinks?

Now you know the importance of backlinks, the next piece of the puzzle is getting out and building backlinks. You can do this in many ways and effective strategies are constantly changing. What works one month may not work the next. Current link building strategies that work well include:

  • Help a Reporter Out: a service that connects journalists with expert sources. If you’re chosen as a source, the journalist will often link to your website.
  • Guest posts: Guest posts are an effective way to generate links from high DA websites. Just be sure to avoid low-quality websites that only exist to make money from guest posting.
  • Hiring a guest posting company: It's a powerful option to hire a company that does the outreach for you, it's just a matter of finding the right one. I had a good experience with this one:

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