Tips For Starting a Children's Play Area

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 Children’s play areas have become increasingly popular in the last few years, and no wonder! Who doesn’t love watching their children having fun and feeling carefree? Not only do these venues give parents the opportunity to spend time with their kids, but they can also be very profitable for business owners! Here are ten tips to help you get started on your own children’s play area.


1) Research

Doing your homework about your idea is crucial. And, yes, there are hundreds of different types of play areas out there that you can choose from—so learning more about each will help you decide what makes sense for your business. Also, reading reviews and talking to people who have experience starting similar businesses (or running existing ones) is an invaluable way to learn how things work and what mistakes to avoid.


2) Who will you serve?

The first question to ask is who you’re targeting. Different age groups have different interests and likes, so take some time to think about your ideal customer. If your child has friends with whom they play outside, that may help you narrow down their age range, too. Think about what kinds of things your target customer enjoys—for example, if it’s toddlers and preschoolers you want to serve, then playground equipment geared toward kids in those ages could be most successful for you. If children ages 4-12 are more likely to frequent your park or playground, then offer amenities and features that reflect their developmental needs and abilities during those years: swings vs. slides; more open space vs.


3) What are your ideal clients?

If you’re starting a children’s play area, then your ideal clientele are probably parents of young children. Parents with kids under five years old typically make up about 80% of all childcare consumers, so it would be safe to start there. You can always look at broadening your scope down the line if necessary.


4) How much do you need to earn?

While your personal salary expectations will naturally vary based on industry, location, and other factors, here’s a quick rule of thumb to help you figure out if you’re in line: For small businesses with fewer than 15 employees, aim to earn more than twice as much as your yearly salary. So if you’re making $50,000 per year at your current job, it would be reasonable to expect that your startup could bring in at least $100,000 per year.


5) Where are your customers?

When you’re starting out, it can be tempting to choose a great location to set up shop and think that people will come flocking. In fact, businesses may need to find where their customers are — not just where they would like them to be.


6) Calculate your costs

If you have to buy all of your equipment, including tables and chairs, how much does that cost? Don’t forget about other costs, like upkeep and space rental. The good news is that you can cut corners and save money with used items. Just make sure they’re in good condition and not damaged. The last thing you want is to get patrons sick because your play area isn’t up to par.


7) Keep track of income and expenses

Making a profit requires that you keep track of your income and expenses. It’s also important to set financial goals and make sure that you are on track to achieving them. The first step is deciding what your business goals are and then calculating how much money you will need to make them happen. For example, if you want to open a new play area, it will take money in order to do so.


8) Examine your cash flow

One of the first steps in starting your own business is to look at your current cash flow situation and decide if you can feasibly start a new company. If you’re not sure about how much money you can spare, you might need to consider bringing in outside investors or waiting until your finances are more stable. You can also use tools like Evernote to help track your income and expenses throughout various projects, even if they’re all part of one startup endeavor.


9) Decide whether you need to add value or cut costs

Adding value means building an element of your business that provides greater or additional value to your customers than what they would otherwise get from you. It may take time to develop, but providing valuable information can help you build trust and loyalty, especially if it helps customers achieve their long-term goals (e.g., saving money, getting healthy). Cutting costs means doing everything possible to save as much money as possible without cutting out any necessary services.


10) Know how to manage your team

Do not try to manage your team members in isolation. Be sure to schedule one-on-one meetings with each of your employees. Learn what motivates them and see if there are ways that you can build on that, enabling them to do even better work. If you cannot meet with your entire team at once, make it a point to meet with some individuals every week as part of your regular routine so that each person feels as though he or she is valued and appreciated by management.



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