What is SEO?
SEO stands for search engine optimization. It is part of a larger digital marketing strategy and refers to optimizing content published on the internet so that users can easily find that content when they use a search engine.
You’re likely no stranger to using search engines, such as Google or Bing. People use them all the time to look up information. The search engine uses complex algorithms to make its best guess as to which webpages contain the content you’re looking for and displays them in order of relevance.
If you write an article or otherwise create content to be published on the internet, you ideally want it to generate high rankings so that internet users can find it easily—ultimately improving your organic traffic results. The problem is that there’s a lot of content on the internet already, and there may be quite a bit of it that’s similar to what you published. SEO is how you can make it so that your article or webpage is what users find.
The algorithms that determine what content to return when a user performs a search are complex and continually evolving. Because of this, a successful SEO campaign requires a certain amount of skill and expertise. This is why businesses are willing to pay freelancers who know how to navigate this terrain and craft content that will improve their search engine rankings.
What are the tasks of an SEO freelancer?
An SEO freelancer creates and optimizes content on the web. In particular, they employ various strategies when creating that content so that it’s more likely to show up as a top search result. Their ultimate goal is to get people to the webpage in question.
Some key strategies employed by SEO freelancers include:
The SEO skill set is highly sought after by businesses or individuals who rely on internet traffic. For some businesses, particularly e-commerce, funneling traffic toward their webpages is how they gain customers or make people aware of their products or services.