10 SEO Tips for New Websites

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 If you’re thinking about setting up a new website and want to get some early traffic coming in, then search engine optimization (SEO) should be your first priority. SEO is all about making sure that people can find your site on Google, Bing, and other search engines, so getting it right from the start can make or break your business as soon as you launch. Follow these 10 SEO tips below to make sure that your site has the best chance of making it to the top of search engine rankings!


1) Optimize your meta tags

One of Google’s primary ranking factors is your website’s on-page optimization. Optimizing your site starts with meta tags: basically, little bits of code that make your page more search engine-friendly. The most basic step you can take to optimize your site is ensuring that all of your tags are properly filled out and display important information. We recommend using Google's Structured Data Markup Helper to ensure you're doing it right.


2) Use words from your main headline in the main body copy

SEO stands for search engine optimization, and it is the process of ranking higher in search results by improving how well a website performs according to Google's algorithms. Some SEO tips can apply to any website, while others are specific to certain verticals. Here are 10 SEO tips that all new websites should implement.


3) Find ways to use your keywords as anchor text

Search engine optimizers know that anchor text is one of their most powerful SEO tools. This hypertext markup language (HTML) element indicates to search engines that a particular link is relevant to specific content on a page, so using your keywords as anchor text can greatly improve your website’s Google rank. The problem, however, is that using your keywords as anchor text too often will result in penalties from Google—and nobody wants that!



4) Try different images to see which ones have better click through rates

do people click on an image of a female model or an image of an iPhone? Title: 5 SEO Tips for Mobile Optimized Websites Replace New Website with something more relevant: Title: 5 SEO Tips For Your Coffee Shop's Website Add hashtags #coffee, #smallbusiness : Title: 5 SEO Tips For Your Coffee Shop's Website Be sure to update your meta description based off what you have as a title. You're allowed up to 160 characters in a meta description. Take advantage of that!


5) If you don’t have links already, find people to link to you

This might seem like a no-brainer, but you’d be surprised how many small businesses don’t take advantage of their connections. If you can get influential bloggers or media sites to link to your site, it will help boost your search engine rankings. Ask family and friends if they have connections who work in blogs or media and ask them to reach out on your behalf.


6) Internal links are good, external links are better

If you can, try to build as many internal links from your site to other pages as possible. Internal links are simply links that point from one page on your website to another. This is particularly important for an ecommerce store, because it helps drive users directly to products they’re interested in and gets them out of your sidebar navigation.


7) Add fresh content

Adding fresh content will help you gain higher rankings on Google. It’s an established practice that web pages that are constantly being updated tend to rank higher than those that have not had any change in months or years. As a new website, it may take time to generate enough content to keep your site up-to-date, but by following some tried and true SEO practices, you can get started on your way to ranking highly on Google and other search engines like Bing and Yahoo.


8) Submit to directories with high domain authority

The way that search engines rank a website, one of their main ranking factors is how many other websites link to your website. The more authoritative sites that link to you, typically the higher you will rank in search engine results. This means that directories with high domain authority are great places to submit your site if you want your SEO efforts to go further than just one site. Here are five reputable directories for you to submit your new website


9) Write unique titles, meta descriptions and headers, if necessary. Test them!

In search results, Google ranks original content higher than copied content. Try to create different versions of your title and meta description and test which performs best. Some pages might do better with longer or shorter titles, or different meta descriptions and headers. Experimentation is key! Do a few A/B tests on different variations of titles and meta descriptions to see what works best for each page.


10) Clean up duplicate content issues if needed.

Google is aware of duplicate content issues, and it’s a good idea to avoid them if you want your site to rank well. Use 301 redirects where possible, otherwise use canonical tags to ensure Google knows which pages are unique. This will help avoid any penalties that can hurt your business.


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